AGRO FOOD INDUSTRY HI-TECH,2017年28(3):2812-2816 ISSN：1722-6996
[Jing, Wang] School of Music and Dance, Yunnan Normal University, Kunming city, Yunnan province, China
[Jing, Wang] Yunnan Normal Univ, Sch Mus & Dance, Kunming City, Yunnan Province, Peoples R China.
Brand - Cultural industries - Current situation - Industry chain - Internet technology - National cultures - National economy - Transformation paths
The rapid development of the Internet has caused the huge changes in the form of national economy and people's lifestyles. Fast, intelligent and efficient Internet technology has promoted the development of economy and culture and generated the new trend of the "Internet plus" industry. Under the "Internet plus" background, how to realize the globalization, industrialization and informatization of our national culture has become the issue that the current government and cultural enterprises urgently need to consider and handle. Based on the analysis of the current situation of national cultural industries, this paper has put forward the ways of development and transformation, namely "Internet plus national culture plus brand", "Internet plus national culture plus industry chain" and "Internet plus culture plus innovation".